Before you start a Magento site audit, there are a few things you should consider. Magento is a highly customizable platform, and installing insecure or poorly optimized extensions can damage your website. You should know that even the most experienced Magento developers don’t test their extensions on specific hardware or extension lists. A Magento site audit will help you avoid such problems, and will increase your site’s speed and usability. If you’re not familiar with Magento extensions, this article will give you a brief overview of some of the most important extensions to remove.
TTFB

The TTFB site audit is a crucial component of search engine optimization. The number of seconds it takes a visitor to load a page is a critical element of web performance. GTmetrix measures TTFB using a combination of the Connection, Redirect and Backend duration. It also looks at the initial server response time, which contributes significantly to a site’s TTFB. A site with a TTFB over 600 ms will fail the Lighthouse audit.

The most common cause of high TTFB is a slow website. Too many queries, especially those that take a long time to complete, slow down a website. There are several ways to fix this, including cutting down on plugins and themes. For more technical fixes, New Relic can dig down into the code. These three things are important to look for in a TTFB site audit. They’ll help you fix issues and optimize your site for faster speed.
Profiling

For effective optimization of Magento site speed, it is necessary to understand how your store loads on different browsers. A slow site may not only be annoying to your customers, but can also cost you conversions. By performing a profiling magento site audit, you can discover any issues and work towards a faster site. Fortunately, there are some tools out there to help you with this. In this article, we’ll look at three such tools:

A profiled Magento site audit can help you avoid problems that could damage your website’s search engine rankings. One of the most common errors is that your store’s pages are identical without your knowledge. It also clogs search filters and steals link juice from your landing pages. By conducting a profiling magento site audit, you can improve your website’s visibility and sales. It will also identify areas where you can make improvements, like streamlining content and reducing repetitive information.
Refactoring CSS to speed up Magento site

Besides the coding itself, the order in which your CSS files are loaded can greatly impact the speed of your Magento site. For example, the CSS styles from an external file might block the page rendering. Hence, refactoring your CSS files to make them smaller and more readable will improve page loading speed. And don’t forget that the fewer HTTP requests you make, the faster your Magento site will be.

To improve performance of your Magento website, you must make sure that you use the latest version of the platform. This way, you can benefit from the latest SEO practices that Magento has integrated. Besides, always save the Search Engine Optimization settings of your Magento website. For instance, avoid using special characters and stop words. And be sure to use an alt-tag that’s unique to your website. By following these tips, you can speed up your Magento site without sacrificing the design or content.
Checking for duplicate content

Having duplicate content is a very common problem on the Internet. While it is not a penalty in and of itself, it can negatively affect your SEO. Search engines only index one page with the same content, so having duplicate content will affect your organic traffic. Fortunately, there are ways to avoid duplicate content issues. Google’s latest update on its content policy focuses less on keywords and more on user behavior and social cues.

One way to avoid duplicate content is to check for meta information. Meta information is one of the first blocks of text that search engines display on a website. If your meta information contains duplicate content, you could be risking getting penalized by Google. The best way to solve this problem is to make sure you’re not duplicating meta information. This will look like duplicate content to Google, so it’s best to check the meta information of all pages to ensure your meta information is correct.