A Magento site audit can help you determine whether your store is harming your business or is just not performing as well as it could. Brick-and-mortar businesses invest considerable resources in arranging their stores and investing in their products, so they don’t want to leave customers standing in long lines or abandoning checkout. But in digital online channels, it can be harder to see which problems are hindering your business. Fortunately, there are some common issues that can be easily identified with a site audit.
Check for duplicate content

A Magento site audit isn’t complete without checking for duplicate content. Duplicate content is a problem that can hamper your website’s SEO and negatively affect your traffic. There are a few ways to resolve the issue. One way is to use canonical tags, which group all duplicate content under one URL. This will help the search engines index the content and minimize duplicate links. Another way is to create top-level product URLs for your products.
Check for payment methods

If you’re a store owner, you know that a poorly designed or configured payment gateway can cost you conversions. To avoid such a scenario, you should check for payment methods on Magento site audit and make sure that the payment gateway is properly configured. Magento developers can isolate changes to your website by building third-party extensions. They should also perform extensive browser testing. Poor performance on certain browsers can turn off visitors and lead to lost conversions. To ensure that your Magento store is fully compatible with all browsers, you should thoroughly review the performance of your site on each browser and detail the technical challenges for each.
Check for security

If you want to build a thriving ecommerce business, you should invest in enhancing your security measures. Hackers are getting increasingly creative and advanced with their technology and tools, and it is more important than ever to protect your website from such threats. In order to avoid such problems, you should perform regular security audit checks for your Magento site. If you are not sure how to begin your audit, read on to learn how you can safeguard your Magento store.
Check for server settings

A few things to look for when performing a Magento site audit include the PHP version and curl, which are both extensions for PHP. PHP modules are installed by default by most hosting companies, but you should check if they are not. This can cause problems and be a headache to troubleshoot. Additionally, you should check for the dom extension, which allows Magento to work with XML documents.
Check for performance issues

The first thing to do in performing a Magento site audit is to identify potential performance problems. Poor performance can significantly impact your conversion rates. In order to avoid this, you should make sure that your website is optimized for all major browsers. If it isn’t, you can isolate your customization changes into third-party extensions. Furthermore, perform extensive browser testing to identify if your site is working properly on all of them. Poor performance on certain browsers can cost you conversions and customers. Review your site’s performance and outline technical challenges for each browser.